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文化背景和性别差异对色彩理解的影响(The Zen of CSS Design)

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禅意花园The Zen of CSS Design,web视觉设计的一本很好的书,书中提到了很多设计方面的思想,很不错。

整理自《The Zen of CSS Design: Visual Enlightenment for the Web

 
 
 
 
颜色(Color) 影响(Influence)
红色(Red) 在中国,红色是好运的象征。红色和白色同时使用将加强这种意味。相对于蓝色,很多女性更偏好于红色。
In China, a symbol of profound good luck. When mixed with white, this intensifies. More women choose red over blue.
蓝色(Blue) 总的说来,蓝色在世界范围内都是一种被尊敬的、表示崇高的颜色。
The color of immortality in many Eastern countries, blue is the color of holiness for the Jews, and it represents Krishna in Hinduism. It is revered throughout the world and, as a result, is considered to be the most globally safe color. Men prefer blue to red.
绿色(Green) 在美国,绿色让人联想到金钱,但在其他文化背景中却不尽相同。与男性相比,女性可以分辨出更多的绿色。
Associated with money in the United States but not necessarily in other cultures. Green has strong emotional associations in Ireland, where it represents Irish Catholic nationalists. Women can identify more named hues of green than men.
橙色(Orange) 在美国有这样一种包装设计上的惯例,即用橙色表示其中的物品较便宜。所在用橙色设计商业网站之前,我们必须考虑到这个问题。与黄色相比,男性更喜欢橙色。
In the United States, a tradition in packaging design is to use orange to signify inexpensive items. When designing with orange for business sites, it’s important to bear this in mind. Orange has strong emotional connotations for the Irish, as it represents Protestantism. Men prefer orange to yellow.
黄色(Yellow) 在亚洲人眼里,黄色是神圣的。与橙色相比,女性更喜欢黄色,因为它让人联想到温暖和乐观。
A sacred, imperial color in Asian cultures. Women prefer yellow to orange and associate it with warmth and optimism.
紫色(Violet) 紫色会让欧洲人联想到悲哀,所以紫色的使用也一直备受争议。自然界中紫色相对来说比较少见,仅在某些花以及一些咸水鱼上出现。
Associated with mourning in Europe. It is also associated with newage and alternative religions, so it can be considered controversial. Violet is found relatively rarely in nature: a few species of flowers and some saltwater fish.
褐色(Brown) 对于任何文化背景和性别的人来说,棕色都是一种中立的颜色。
A neutral color both culturally and gender-wise.
黑色(Black) 在大多数西方国家以及很多其他国家中,黑色都表示悲恸和死亡
Mourning and death in most Western cultures and many others, too.
白色(White) 在大多数亚洲国家中,白色表示悲恸和死亡。但在西方社会中却表示贞操、纯洁。
Mourning and death in most Asian cultures. Purity and chastity in most of Western society.

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